Arsalan Nasar
I build websites, software and AI that do real work, and make them findable. Founder of ZIRA Technologies, in Quetta.
Selected work
Each project is described at the stage it's actually at, with my role in it.
Al-Maharah olive oil store
A scroll-animated WooCommerce store with 360° product spins, a separate phone design, pre-orders, delivery by weight and full product schema. My own venture; I co-founded the brand.
Vera, WhatsApp assistant
A bilingual assistant for the BUITEMS IT Society, answering in English, Urdu and Roman Urdu. Every AI reply is checked in code against the society's facts. 235 automated tests.
Daily Balochistan News
Security clean-up, technical SEO rebuild, Google News sitemap, ePaper restoration and an author system for an Urdu newspaper in print since 1997.
Evora, academic insight engine
Turns a student's grades, attendance and credit progress into a private report, running entirely inside the university's network. Started as BUITEMS Copilot.
Lexara, legal research
AI legal research for Pakistani law, starting with inheritance. Weighted term retrieval with Roman Urdu synonyms, and explanations grounded only in what was retrieved.
getzira.tech
This site: a hand-written static site with a photographed eagle that assembles from particles, schema on every page and an AI-crawler fact sheet.
Experience
Two separate tracks, kept separate on purpose.
Technical SEO, since February 2023
- February 2023
Started technical SEO practice
Site audits, structured data, Core Web Vitals and indexing work.
- Ongoing
SEO and AI, Daily Balochistan News
Part-time. Led the security clean-up, SEO rebuild and Google News preparation; now designing editorial AI agents.
- 2026
Search for every ZIRA build
Keyword research, schema and AI-search visibility built into each site from the start.
AI and LLM development, about one year
- 2025
BUITEMS Copilot, now Evora
Retrieval with LangChain, FAISS and HuggingFace embeddings, a custom intent router, and prompt-injection hardening.
- 2026
Founded ZIRA Technologies
A software and AI studio in Quetta.
- 2026
Lexara and Vera
Grounded legal research, and a WhatsApp assistant whose every AI reply is validated in code.
Roles and education
- Founder and CEO, ZIRA Technologies
- Co-founder and CEO, Al-Maharah, premium olive oil from Balochistan
- Research Associate, Centre for Research on Poverty, Sustainability and Social Studies (CRPPSS)
- Vice President, YPDC BUITEMS
- University Ambassador, G17
- BS Information Technology, BUITEMS, with a minor in Cyber Security (in progress)
Toolkit
| Web | HTML, CSS, JavaScript, canvas animation, WordPress and WooCommerce theme development |
|---|---|
| Back end | Python, Flask, SQLAlchemy, Node.js, Express, JWT authentication, PostgreSQL, SQLite |
| AI | LangChain, FAISS, HuggingFace embeddings, TF-IDF retrieval, Groq-served open models, output validation |
| Integrations | WhatsApp Business Platform, Google Sheets API |
| Search | Technical SEO, structured data, Core Web Vitals, Google News, Ahrefs |
| Quality | Automated tests, adversarial stress tests, Playwright layout checks |
Have something worth building?
Write to arsalan@getzira.tech, or start a project and I'll reply within 48 hours.